Experiential Store- high-end sink the inevitable choice.docVIP

 PAGE \* MERGEFORMAT 7 Experiential Store: high-end sink the inevitable choice As everyone knows, the industry is relatively small sink, no kitchen appliances and cabinets industry, the kind of large-scale public awareness efforts, nor the kind of intensive, fast moving consumer goods distribution industry, propagation velocity, the consumer’s attention, sink relatively low, in the sales professionals who need to be guided and introduced. In particular, high-end sink, the top part of the pyramid as a product itself exists for high-end crowd. Therefore, the construction of high-end sink store, an important consideration for real-life products and customer details, context of the convergence of consumer goods directly to create a sensory experience and recognition of thinking. This experiential marketing practice advocated by the terminal is a functional sink consumer experience brought happiness, enjoyment, distinguished. Therefore, the development trend of high-end sink and channel the transformation point of view, experience-store is a natural direction for the future of high-end sink. The needs of target consumer groups High-end sink target consumer groups are primarily a higher income, with cultural taste, know how to enjoy life of white-collar class and the wealthy. Because this part of the group concept of personal consumption and the purchase of different motivations: the price of goods is not sensitive, often concerned about the brand or product features, novel style, as well as after-sales service and trading businesses credibility, decision-making speed. When choosing to buy tanks, consumers store sales due to the environmental impact of consumption alone was feeling and the sense of goods, likes to make a thinking judge, so most of the buying behavior of consumers to buy their first ideas are often the somewhat differently. This phenomenon indicates that the internal atmosphere of the store, brand promotion and product display will give consumers p