Experiential Training- marketing real solution to the problem of the Road.docVIP

 PAGE \* MERGEFORMAT 8 Experiential Training: marketing real solution to the problem of the Road ‘Listen to seductive, think about moving back to company failed to act. ‘ Almost all have participated in training in marketing or sales personnel have such feelings, but no matter how hot trainer can make students completely out of this feeling. To sales management, for example: no matter how citing the trainer, how to make a wonderful case studies and real questions, they can not make trainees feel immersive and often back into the enterprise is still its own way, excellent training, reminding us of scenes Nankeyimeng. Similarly, classroom-style ‘selling skills’, ‘marketing plan’, ‘on-site shopping guide’, ‘marketing staff recruitment’, ‘regional market competition,’ and other training, the trainees can not get to actual combat capabilities, at best, is relevant knowledge and experience and access to information. We have been thinking about such a question: how a group of masters to play the kinds of crops ‘planting to enhance the ability of plants’ training. Just tell him that the construction of plants work? No. Just tell him that the relationship between the chemical plant work? No. Just tell him that the successful experience of others work? No! If only to do the training, then a terrible result is: He may not be from farming! Have any real training is like to teach farmers how to land to better, so just about the concepts, factors, case studies of training will enable trainees to be more confusing. Because the ‘crop’ is alive, but dogma is dead. By the same token, based on real problems to solve marketing, training, first of all must be alive, is the ability to solve specific problems. Many years of training experience tells us: Only the specific issues surrounding the practical experience can help them acquire the ability to solve the problem of marketing real. Training methods which put us call it ‘experiential training’ Experiential training is a ver