Experience- pull down the altars and the Brand.docVIP

 PAGE \* MERGEFORMAT 18 Experience: pull down the altars and the Brand Homogenization of the local competition is the basic feature of the vast majority of the industry, manufacturing of this, commercial enterprises, too, even if the emerging IT industry that could not escape the fate of homogeneous competition. Manufacturers and retailers, the contradiction between the last two years has repeatedly appeared in the media, the reason for this two-year intensified study of its nature, the homogenization of competition is the root. Manufacturers homogenization of competition, homogenization of the competition between retailers, eventually to the form of a price war out, profit more and more meager, and only meager profits for pairs of split, contradictions will naturally be sharp. In the IT sector, the upgrading of products and the speed should be the fastest in all industries, and technology as the main source for industrial development, is one of the major enterprises to establish a competitive advantage one way. However, other industries with local, like a new product launch, in a few weeks, or even within a few days there would have to imitate products, promotions, war, price wars broke out along around us every day this story takes place . To rely on product to create, maintain competitive advantage has become increasingly difficult. The gradual formation of such a consensus in the industry: an IT company in order to continue operations if the target, if you want to establish long-term competitive advantage, rely solely on technology-driven is not enough. Out of the choice of homogenization Homogenization of competition is the price war, a synonym for meager profits, is an inevitable development of the industry to a certain extent the state of the competition out of the morass of homogenization, roughly speaking, a way out so no more than a few: First, continue in operational efficiency and scale of the effort to reduce costs, gain competitive a