Experience economy and corporate marketing strategy adjustment.docVIP

 PAGE \* MERGEFORMAT 2 Experience economy and corporate marketing strategy adjustment   Abstract: The ‘experience’ the word in recent years, becoming a hot topic of people’s attention, how to experience the economy according to the demands of change in marketing strategy? Article discusses the experience in the basic characteristics of the nature and experience the difference between economy and traditional economic patterns, after , focuses on the experience of corporate marketing strategic adjustment of economic ideas. Stressed that to meet consumer desires to establish and enhance the customer experience marketing concept, should be personalized to meet consumer demand for psychology and marketing focus, as well as creative marketing strategy, customer experience to strengthen brand image.   Keywords: Experience Economy; marketing strategy; Adjustment     Aurora, Ohio, United States, founder of Strategic Horizons LLP, Joseph Pine (B1Joseph pine Ⅱ ) and James Gilmore (James H1Gilmore) proposed in 1998 experience will be a unique object and opening the economy to provide future economic growth in key new ideas and put forward the economy is experiencing a commodity economy to a service economy from the experience economy and then to changes in the business in the conscious use of experience marketing to enhance the competitiveness of companies will become the enterprises to open up the market a new idea.  