Experience Economy birth mass customization - in order to UNIQLO example to discuss the large-scale customization.docVIP

 PAGE \* MERGEFORMAT 16 Experience Economy birth mass customization - in order to UNIQLO example to discuss the large-scale customization For a long time, it is generally agreed that due to the existence of economies of scale, social and large-scale production has brought us high-quality products and low prices. Economies of scale, a single species mass production economy. Economies of scale by expanding the production scale is increased the output of the same product to achieve a decline in unit costs. Under certain conditions, the law of increasing returns to scale present, so the cost per unit of product will tend to close to the marginal variable costs. ‘Ford’ is the best representation of this period. For many industries, there is no continuous expansion of the scale, we can not continue to increase market share. The U.S. General Electric Company (GE) CEO Jack Welch that the future of the world only those companies with economies of scale to be invincible. Enterprises should be taken to leasing, construction, expansion, mergers and acquisitions, joint, etc., to achieve the scale of expansion. Such as increasing the number of products, brand extensions, new branch, expand the form of factory to reduce costs, through the diversification of the joint development, to achieve inter-regional, cross-sectoral, cross-ownership and cross-border restructuring of the joint, make full use of various types of enterprise resources, mining internal potential, enhance the overall strength of anti-waves. Therefore, economies of scale for many business goal. Of course, if the scale is too large, it will lead to changes in the proportion of corporate yield changes of less than the input ratio, the situation of decreasing returns to scale. Therefore, companies need to determine the number of variable elements or elements into a composition ratio in order to obtain the lowest per unit average cost of the product. In the short term is to find the optimal production rate, in the