Experiential Marketing in the international marketing of.docVIP

 PAGE \* MERGEFORMAT 10 Experiential Marketing in the international marketing of Abstract: Experiential Marketing is a new marketing concept and marketing models, it give rise to a far-reaching marketing took place. Engaged in international marketing activities, we must in an increasingly competitive international market in an invincible position, we must correctly understand and grasp the experiential marketing of such marketing. Keywords: Experiential Marketing International Marketing Impact of globalization on the business activities of producing a twofold effect: First, from a production point of view, economic globalization means that production resources on a global scale reconfiguration. Second, from a consumer point of view, economic globalization on the international commodity markets means that barriers gradually disappear. Therefore, international marketing is the enterprise had to face. However, with the improvement of people’s living standards, consumer demand patterns are changing. Produced in foreign countries, a new consumer demand - experience requirements, experience requirements are leading more and more companies concerned about it for the enterprise to create new marketing opportunities is the future of international marketing companies a huge potential new area. The connotation of Experiential Marketing Experiential Marketing is the company to target customers through the use of observation, listening, try, try, etc. to experience the enterprises to provide products that customers actually perceive the product quality and performance, promoting customer awareness, like and buy the product, satisfied with the final creation of the exchange, a goal of achieving a win-win approach to marketing. Increasing homogeneity of products and services, how to attract new customers and retain old customers to become the primary task of marketing. In such cases, companies pay attention to experiential marketing of this new marketing ideas, offer ser