Export-oriented domestic enterprises need to switch ran winter.docVIP

 PAGE \* MERGEFORMAT 11 Export-oriented domestic enterprises need to switch ran ‘winter’ RMB appreciation, rising raw material costs, labor costs, as three Le noose tightly around his neck in the private food companies, but also the more Le tightening, so that the creation of ‘Made in China’ myth of the private food companies are increasingly asthma However, angry. Yangtze River Delta, Pearl River Delta of private food companies rely on a huge export market in the past two decades by running factories, and recruit workers for export has accumulated a great deal of wealth, look how ‘easy’! However, it seems very hard-working private enterprise is the most lazy, and has been lying in bed and several money making money. China’s export-oriented private food companies two decades, never considered a ‘sell’ the problem, because ‘sell’ is dealt with by foreigners to the trouble and just production and delivery of money in a comfortable single-handedly. When the Chinese private enterprises engaged in food manufacturing exports, multinational corporations are racing against time of the looting in the Chinese market to build channels, playing the brand, and when China blocked exports of private enterprises after the back suddenly found that the domestic market has been occupied, resulting from leaving the outside, which unable to enter the market have little place. Lack of strategic vision for the majority of private food enterprises, the ‘winter comes,’ but also may be a long winter. Seven strategies through the winter run-up businesses ‘Win in the manufacture, transmission and marketing’, is China’s private export-oriented food companies fundamental problems. Marketing piece of short board is not completed, it is likely to be frozen to death in the winter. The urgency of time so that domestic enterprises must export to switch ‘run up’, not ‘go up’, must be 3-5 times higher than the industry rate, will it be possible to survive the winter. What marketing strategies