Express marketing selling liquor by the network.docVIP

 PAGE \* MERGEFORMAT 8 Express marketing selling liquor by the network The rapid development in the market, the liquor distribution businesses face significant confusion: the traditional marketing model of fatigue is now complete, whether it is the depth of distribution, or channels, flat, are faced with ‘the high cost of intermediate links’ issue, great the cost to businesses and dealers complain incessantly. We were high hopes of ‘e-business marketing model’ is not yet mature, it faces the issue of integrity, the computer penetration rate of the problem, and consumers first hit models, the latter way to see the goods traded, are destined to ‘e-business marketing model’ inWine industry, there is still a long way to go. In the end there is no in between, more suited to the status of market development, marketing wines model? Recently, Shijiazhuang Sheng Hengyuan Trading Co., Ltd. powerful alliances with the local postal service, and create a ‘marketing model of alcohol Express’, the author visited Shijiazhuang Hengyuan Trading Co., Ltd. General Manager of Sheng ZHAO Hong-Wei, and colleagues, together with the industry on such model of an in-depth analysis. Sheng Hengyuan a positive attempt to Namely: from manufacturers to supply the total distribution, then the total distribution with the courier company or logistics companies, logistics companies by the courier company or product directly to the consumer’s Office. Consumers only need to order phone call, that is, express company or logistics company, agreed in the contract delivered to consumers at the time. Such courier companies, such as: China Postal Bureau Express courier company. For amp;quot;Wine Express marketing model ‘, ZHAO Hong-Wei very confident. Sheng Hengyuan not only theamp;quot; Wine Express marketing model’ application for a patent, and in March with the Bureau of Shijiazhuang City, the Post Courier (ie, 11185) signed a three-year exclusive distribution agreement. In order to enable co