Extraordinary period men and women spending power Big PK.docVIP

 PAGE \* MERGEFORMAT 9 Extraordinary period men and women spending power Big PK The face of economic downturn, from ‘The Economist’ magazine and the report of uncompromising 4A advertising company, said that a woman is very important that a man even more critical. Enterprises in the end should be to seize the woman or to seize the men? We may come to a large consumption power of men and women PK. Economic recession has become the no one can escape reality. Faced with this situation intensifies, the global consumer spending habits are changing. Nielsen Company’s 11 largest economies in the world of consumer behavior to a new survey found that in a country’s economy into a slump shortly after the consumer’s activity is changing. The research findings show that consumers around the world are rapidly shifting to the low-priced brands. Today, the ‘consumer minimalism’ has become a trend, which is as good as those companies and brands is a bolt from the blue, they need to do is to find a bright spot among a downturn. Marketing From EMKT. people visited the brand’s target group for a variety of dimensions of the division, or district as a standard, or age segment, or for the division of occupational and gender as a criterion is the most basic , and it is an eternal theme. Now, faced with economic downturn, from ‘The Economist’ magazine and the report of uncompromising 4A advertising company, said that a woman is very important that a man even more critical. Enterprises in the end should be to seize the woman or to seize the men? We may come to a large consumption power between men and women PK. Point of view one: a woman’s business, there is no recession More recently, world-renowned ‘The Economist’ magazine published an article entitled ‘Marketing to women: Hello, girls’ article pointed out that in an economic downturn when the women’s market is even more important, the United States 80% of consumption by contribution by women. More marketing, pointed out that a