Feelings of loyalty to the interests of dealers = Credit.docVIP

 PAGE \* MERGEFORMAT 6 Feelings of loyalty to the interests of dealers = Credit Turning dealer loyalty, many companies are full of the complaints, but for this they can do nothing. In fact, the vendor does not exist between the absolute loyalty to the interests of the two is a game originally premised on partnership, this relationship there can be no absolute loyalty, dealer loyalty to the enterprise is only a relative loyalty This loyalty is based on the relative interests, feelings and credit basis, if the dealer from the enterprise are denied these, then the dealer loyalty to the enterprise with the relative would not be so business-to-dealer will not What more do absolute loyalty, but in nurturing a relatively dealer loyalty. At this point, I believe that culture is relatively loyal distributors must achieve the following three areas. Interest is to develop the first condition dealer loyalty Let dealers profitable is to train dealer loyalty first and foremost condition. The dealers are now more and more practical and rational, and business co-operation first consideration is the interest. Some dealers put the interests of co-operation with enterprises as the first condition, profitable enterprise that everything could be, unprofitable business lines, said nothing, which is common dealers, especially those that benefit only the dealer is shown Figure so, because of their own poor quality, lack of foresight the interests, more important than our lives. For such dealer, if no interest induction, they will not cooperate with enterprises, not to mention what loyalty to the enterprise. Therefore, enterprises need to train dealer loyalty, first and foremost task is to make dealers profitable. So, how can so that dealers have to be made then? Enterprises must be prepared in several ways: First, to provide a profit to the dealers room for brand products; Second, we should have a viable market operations programs; third win-win situation by formulating a sound po