Fine decided to store marketing success!.docVIP

 PAGE \* MERGEFORMAT 9 Fine decided to store marketing success! Now, the store has been as an enterprise directly to consumers ‘bridgehead’, but how to run a good shop is a great stress, Blue Ocean International Marketing Consultant Chile Colombia institution believes that refinement of the highest priority. When consumers are large and scattered, low-value products and services unit, sales cycle is short, intensive contact with customers, to the amount of work to win, so shop with special emphasis on standardization and efficiency of marketing processes. Store to operate under market economy tide are sensual, one can assume that they still have a long way to go, specialty fine marketing is to achieve this purpose: To adapt to market conditions Today’s environment: the U.S. sub-prime crisis, global energy shortages, the world economic slowdown (some countries even a recession) and so on, global markets are facing unprecedented pressure and brutal competition. We live customers how changes in these years: customers become more sophisticated, from product features, prices rose to the service, personal feelings, etc., the impact of marketing, customer needs become increasingly evident. Therefore, the customer needs access to business processes has become an important part. The cost to obtain a new user is to maintain an old client several times, which requires stores to target customers can accurately locate, understand customer needs and requirements, planning and implementation of effective marketing campaigns, through the most appropriate marketing channels and communication strategy of marketing to customers to deliver the right intentions. Cultivate loyal customers Fine service marketing one of the most important goal is to increase customer satisfaction, through marketing and service process optimization to improve the customer experience, thereby enhancing customer satisfaction, reduce customer churn. This requires that stores be able to truly underst