Fine differences in marketing - the success of Chinas food chain the way.docVIP

 PAGE \* MERGEFORMAT 7 Fine differences in marketing - the success of China’s food chain the way Last 2-3 years, see a lot of the food chain or through self-operation of the franchises in major cities surging. Do not have details of the international giant, made a “Starbucks” coffee chain’s aggressive pursuit of expansion of the trend, such as 2007 landed on December 5 in Shanghai, opened in downtown Fuzhou Road Direct store mainland, Taiwan’s first “85 degrees C”. Currently 85 ° C in the continent already has about 60 stores, and 3 month the rate of expansion, is expected to head office in mainland China in 2009 will reach 85. There it is senior Taiwanese food chain, landed in Shanghai in 1993, “Yuan Zu” cake chain, now more than 300 stores in the Direct and East China-based regional distribution, and further north in 2010 directed at Beijing and Tianjin. The wide range of domestic “Holiland” cake chain, and the “auspicious chaotic” fast-food chain, “Street off” beverage chain, have been in Happy Valley, an area across the country. I have a street name in Shenyang from Shanghai, “lucky chaotic” fast-food stores, eating fatty meal is unpalatable memorable ravioli lunch, the basic physiological responses of I was also surprised by vomiting, such a nasty thing Shenyang will be blooming all over? In fact, the vigorous development of the food chain and is closely related to China’s economic progress: the people have some money left in his pocket and the accelerated pace of life, with many residents travel extensively on food produced in different places in a strong Enjoy the wishes of the local demand, and many kinds of people holding out as little more than 10 more than the tens of millions of surplus cash to invest in stocks, funds fear of losing money, low interest rates on bank hate themselves or hard workers who do not want to be looked down upon, or to their workplace to find a stable revenue channel full retreat. I am a guest in a food chain business ex