Five Marketing Trap.docVIP

 PAGE \* MERGEFORMAT 22 Five Marketing Trap The original idea was to write marketing innovation, but the breakdown occurred in the past year, various things and found very little real innovation, so-called ‘foreign theory’ and ‘soil method’ down a lot. These ‘pills’ existence has its reasons, but the problem is that many companies with their ‘disease’ is not clear where on the one swallow, not to mention the doctor’s advice and watch out for side effects of the requests. ‘Positioning’ Trap ‘Positioning’ theory is the history of the American Marketing Association selected the greatest impact on the marketing concept of community. It is indeed thought to lead the branding and advertising methods revolution. But that does not mean that it is a code of conduct, on the contrary it against the ‘brand extension’’free-rider’ is a lot of well-known brands and flourishing all the root causes, especially in China. American Advertising’s chief designer told the world that the so-called positioning theory is the first step in creation, ‘it The reason is very simple, just like the toilet ago, must take the same zipper pull. ‘ Is accumulated and not to replace the ‘Positioning’ tells us that, in order to create the new brand’s position in the minds of consumers must be squeezed out of the original brand. But this is true? Integrated Marketing Communication Schultz tells us the Father ‘real brain’s information processing should be the accumulation’ rather than positioning said replacement. You may already do not have ‘friendly’ brand vanishing cream, but you must remember the first time using this brand situation. When you see the ‘Diet Coke’ is when you forget the ‘Coca Cola’ it? You deposit money into advertising to do very loud ‘ABN AMRO’ or you use a lifetime of ‘Industrial and Commercial Bank of China’? This cumulative brain tells us that many goods purchased in the preparation of the decision to buy a very long time before the began. According to ‘location’ means o