Five SMEs innovative strategies to shape the brand.docVIP

 PAGE \* MERGEFORMAT 5 Five SMEs innovative strategies to shape the brand Entire country is talking about innovation, we can see the tremendous role that innovation. Brand to grow, but also inseparable from innovation, or ranging from moving forward while in is in recession. Why? Human nature! Most of these people grass is always greener, a product, every year a sample, the Consumer Federation of annoying. Thus, when the emergence of new alternative products, some people flock to taste ‘fresh’. Of course, this does not refer to all products. People have a ‘capricious’ side, just like many people in the taste of ‘fresh’, the want to nostalgia. This is precisely validate the importance of innovation. However, SMEs in the process of innovation and brand building can not be just a simple product innovation. Moreover, the SMEs to achieve the smooth operation of ultra-low-cost brand, and its brand building process should work for the five major innovation, namely: product innovation, category innovation, brand communication strategy of innovation, marketing channel innovation, and trading patterns and business model innovation. First, the product innovation. Including product innovation and the function itself, product packaging innovation. Coca-Cola product innovation is mainly in the product packaging innovation. Air-conditioning, color TV and other home appliances, as well as computers, mobile phones and other electronic products, innovation is mainly concentrated in the function of innovation. Second, category innovation. For most SMEs, in shaping the brand experience when the funds will be the bottleneck, take not a lot of money to make the brand. This time, businesses can excel stock of the situation, through the social trends, industry trends and consumer demand trends sure that, in the innovation category, companies will be able to get a good opportunity to grow the brand quickly to achieve the brand break through. For example, the social trend, industry