Flanking marketing warfare principles.docVIP

 PAGE \* MERGEFORMAT 22 Flanking marketing warfare principles For most marketing managers, strategic offensive and defensive. Industry leader in defense and other companies are attacking. In this way, what the new strategy? The answer is flanking warfare. Most managers might see it as a kind of marketing in the market without any value of the military concepts. In fact not the case. Flanking marketing warfare is war’s most innovative way to compete. Marketing and two from the military side, flank warfare is a bold move, a high stakes gamble. Its implementation must be based on a well-planned daily and hourly basis. You might say, general acceptance of offensive and defensive tasks of their career a normal aspect, but in order to survive, he often had to choose flanking warfare. It is the best hope to achieve a huge and surprising victory. Compared with other forms of warfare, flanking the principles of war is more relevant to the needs and knowledge, and to think about how after the attack was launched to build on this capability. These requirements and a good game of chess masters of available skills are very similar. 1. Flanking the principles of war (1), flanking one of the principles War: a nice wing battle should be like entering the country unhindered. You must not turn their air-dropped paratroopers into enemy machine-gun positions on high ground, nor can flank directly into battle rival product has a firm foothold in the market, the products ‘tiger’s mouth’. Flanking marketing war with the public need not be introduced completely new and different products, but it must be innovative and unique. Therefore, potential customers will certainly be included in its new product line. Digital Equipment Corporation, using a small computer company IBM launched the flank attack, people called this new product as ‘mini-computers’, and IBM’s mainframe just the opposite. This example may not be obvious, but success usually depends on the fight flank you create an