Focus Media ad performance of buildings can not see-.docVIP

 PAGE \* MERGEFORMAT 7 Focus Media ad performance of buildings can not see? Focus Media advertisements whether the buildings have no effect? Many advertisers want to know the answer to this question. Costa Crociere cruise company has been building in Focus Media did a few months on the LCD screen advertising, so when a reporter Costa Crociere, director of Marketing From EMKT. Bi Qun ask this question, that in turn to get a professional answer, nothing more than ‘effective, well, quite suitable for us ... ...’ or ‘no effect ... ...’ and so forth. But surprisingly, Bi Qun, and there is no such answer, but honestly to say: ‘To be honest, there is no effect, I do not know. ‘ Why is such an answer? Bi Qun, said, mainly because of the advertising effect of Focus Media has always been a lack of monitoring, but also there is no reliable statistical data do support. So, why are so many advertisers willing to invest their precious capital to Focus Media’s advertising LCD screen to? The temptation to close Bi Group believes that the current Chinese advertising media should be divided into several categories. One is the mass media, including television and newspapers and magazines, be said that is very transparent, very mature. Such as television, now there have been a number of third-party monitoring broadcasting institutions, such as CCTV-Sofres and AC Nielsen, etc., they can be quite accurately to provide a television, and even the ratings of a particular program is. For example around the newspapers, whose circulation is generally grasp. However, the problems faced by these media is interfering more and more. For example in terms of your audience, there are too many stations to choose from, there are too many papers to choose from. Moreover, the cost of business use of these media are also rising. In such a case, the choice for a particular group of media release specific information seems to be a more sensible approach. But at the same time there is an additiona