Focus on domestic cigarette brands in 2003 the diagnostic report (Part Two).docVIP

 PAGE \* MERGEFORMAT 31 Focus on domestic cigarette brands in 2003 the diagnostic report (Part Two) 21, Jiao, when the child should wake up Chengdu Cigarette Factory’s goal is to fully meet consumer demand, so the Panda amp;quot;Jiao childamp;quot; has become China’s most famous cigarette brand, and through continued efforts to become an international brand. ‘Jiao sub’ brand positioning is as follows: Brand objectives: first brand for the western starting point for continued steps towards a national brand of cigarettes to consumers agree. Brand attributes: the pro-rich and modern, open and dynamic aggressive. Brand promise: excellent sense of taste. ‘Jiao sub’ brand manager’s brand awareness in China’s tobacco industry considered very advanced. They have their own brand of clear strategic positioning, brand strategic planning and integration of communication concepts, system management of their brands, to differentiate between each subsidiary brand positioning, and not as many cigarette companies also used ‘standard’ concept to distinguish between their own brand system. Moreover, the brand manager’s market view, the product has been completely beyond the initial concept, up to ‘committed to providing the leisurely lifestyle, to create never-to-life Jiao child age - P age’ of this level of Therefore, the brand manager said that he has a point, but the concept of modern art. This year, the order to cope with the ‘new sun-Jiao child’ market entry, brand management has embarked on a ‘sub-Sunshine Youth Jiao search’ activities, the activities of extensive influence, and strengthen the brand’s ‘sunshine’ content, establishing a brand ‘affinity, self-confidence and vitality’ of the image, is a more successful brand promotion activities. In order to create corporate brand and product brands, brand managers to organize ‘‘2003 Yuan Jiao handsome son of 10.003 million large-scale promotional activities of the dream car’ son of the Special Envoy Jiao Liang Chengd