Focus on the effectiveness of research.docVIP

 PAGE \* MERGEFORMAT 11 Focus on the effectiveness of research Host’s Remarks: Mentioned in this article-based market research consulting is a very interesting topic, but also the position I have been insisting for many years engaged in consulting for many years, from very productive. The mystery of three, first, the objectives are clear. Market research is usually for the follow-up program development and decision-making services, the program has been anticipated in advance and assumptions, the design of research programs focused on the strong results of research utilization will be high. Second, the subtlety, originality of the research methods. I always thought that effective research is often direct, simple, consulting firms have their own methods and tools can be applied to research in full go, as we do for the family of Friends of the supermarket Yetai position, on the use of too small ticket Research Act, by small-ticket consumer shopping collection, buyback, coupled with an immediate inquiry to be a very valuable information. Thirdly, the survey itself as an integral part of branding, we have to do the scene once the General Assembly, through consumer research, the same time, a real estate notice of upcoming news, many birds with one stone with good results. Fine Marketing focuses on ‘will do’, every minute detail, every aspect can not be sloppy stress, to brain, intensive cultivation, market research is no exception. Fan-term studies to see the errors of the two series of articles - Focus on Effectiveness Research Wan Wei Because of problems with matter: ‘Tiger is not grazing’, which is a lot of research company spent hundreds of thousands of businesses and even the cost of hundreds of thousands of research out at the conclusion, it seems reasonable, for enterprises, it is a little do not use that research companies do not professional people? Does not make sense, research the company’s expertise for all to see, all kinds of tools, all kinds of r