Forced open three retail outlets Golden Key.docVIP

 PAGE \* MERGEFORMAT 9 Forced open three retail outlets Golden Key Retail sales in the product plays an important role, directly to consumers, the product in retail stores where the rate of Distribution can be a direct impact on product sales, while retail stores are often the only choice when purchasing into a number of market, selling products, which are well-known is not high; sales are not a good product would be very negative. So how can we let those less well-known product smoothly into the zero-store it? The author in the study of some food enterprises to promote new products found, there are three keys can be forced open the retail store that allows quick entry of retail products and consumers. The first zero-shop goods the key incentive Retail stores are sometimes given to purchase the amount of benefits is to promote products quickly into the retail terminal; rapid increase in the rate of product Distribution one of the most effective means. Distribution of retail incentives because it is mainly the product quickly into the rapid increase in the retail terminal and Distribution rate, there is generally applicable to the following situations: 1, new product market, product awareness is not high, retailers reluctant to purchase; 2, lower retail profits, retail unwilling to purchase; 3, the product Distribution rate is less than 30%. Required before the implementation of the promotional activities to prepare to do the following two points: one, determine the market to participate in promotional activities and prizes type; 2, establishment of incentives, cash method, distribution of products and promotional period. Implementation of the activities points: 1, Distribution Distribution award is to rapidly increase the rate of complementary measures taken, not always right retail Distribution, we need to ‘reward’; 2, it is necessary preventive measures to avoid the loss of affected gifts Distribution process; Situation is likely to occur following