Forcing the cost of beer curve price adjustment low-profit competition to accelerate the industry reshuffle.docVIP

 PAGE \* MERGEFORMAT 8 Forcing the cost of beer ‘curve price adjustment’ low-profit competition to accelerate the industry reshuffle At present, the beer production involves raw materials, auxiliary materials, energy, transport and other major aspect of cost, increased in varying degrees; the same time, mandatory emission reduction in energy-saving policy requirements, the various beer enterprises have increased investment in technological reform, to some extent so that production costs have increased, this has had a very low profits beer enterprises unprecedented pressure. Terminal price of beer in the industry speculated whether the time when the overall increase, some companies have to change the packaging and brewing research and development in the high-end products ‘curves of price adjustment’ strategy; the same time, some large enterprise groups that beer has not slowed the pace of expansion and extension of . From this analysis of the industry, beer industry will speed up the shuffling speed, the pattern of the whole industry even more profound changes will occur and thus more mature. Up and non-up dilemma According to industry insiders, this year, beer, raw materials rose 50 percent year on year of barley, malt or 15% -20%, coal, or 30%, packaging, or 20%, coupled with the rising cost of transport and logistics, each 1000 liters of beer cost-price increase of 60 per day. At present, China’s beer market, mostly domestic brands in both low-end, most of the high-end market is dominated by international brand products. The low-end market is extremely competitive, consumer and low brand loyalty, price-sensitive, the price one has ‘trouble’, immediately be reflected from the sale, which is China’s beer industry, popular and effective promotional prizes reasons. Therefore, at present our various beer enterprises still have not publicly stated a product price increases. Materials increase on some domestic beer production enterprises, especially SMEs, is a cr