Foreign brands from the low-cost mobile phone to see changes in marketing strategy.docVIP

 PAGE \* MERGEFORMAT 15 Foreign brands from the low-cost mobile phone to see changes in marketing strategy On the mobile phone market share of foreign brands to re-up, after a demand for low-cost mobile phone battle once again attracting people’s attention. The row made by the foreign goods, low-cost handset market offensive force, indicating that the market increasingly competitive environment, foreign brand marketing strategy changes. And this low-cost handset market offensive, apparently made the brand and formed a new siege trend. Actually, yes ‘on ulterior motives, aimed at covering up’. On the surface between the Chinese and foreign mobile phone brands market share battle, but in this low-priced foreign brands to launch mobile offensive, imply demand for foreign brands on the market to guide long-term strategy. By comparative advantage when the domestic mobile phone market set up territory in the rapidly changing mobile application technology to accelerate the pace of product renewal after the offensive phone behind the cheap foreign brands, in fact embarked on a cell phone technology integration to form a new functional requirements, industry and market-driven pattern of re-adjustment. Domestic mobile phone inertia of strategic thinking, absence In people’s conventional thinking, the phone has been a low-cost advantages of foreign-made mobile phone brands killer counterattack, but the low-cost handset market, the patent in fact the result of competition. This is evident from the development course of China-made mobile phone you can see a clear road map. Low-priced China-made mobile phones in the past, through the formation of large-scale comparative advantage in price, but this advantage is not home-made mobile phones in the market for foreign brands in the formation of ‘nirvana’. Because large-scale comparative advantage built up to compete in the market through price killer push back rivals in the same time, fighting the enemy self-destruct 8000 10