Followers of medicine and health products policy.docVIP

 PAGE \* MERGEFORMAT 5 Followers of medicine and health products policy Excess product in the market triggered the fierce competition, many pharmaceutical health care products companies face the harsh reality, in order to survive, to achieve a certain market share, size up the situation, they are mostly taken the market to follow up, follow the strategy, so as much as possible in the market segments and marketing mix to imitate the market leader in the practice. Hiding in the shadows leader development, in order to avoid market risk has emerged as the choice of wide range of products. In fact, medical health care products not only small and medium enterprises, a number of strength, the brand will be large businesses may also take follow-up strategies. Such as 10000-based pharmaceutical group, with its series of products and Kim Ginseng, rehabilitation to one-third of the world outside the subsequent launch of many products such as yak bone marrow Zhuanggu powder, Wujibaifeng Pills, Europe and Germany the living brain hormone, etc., are all is a follow on the market and demand changes in consumer popular follow-up actions taken to follow the strategy, this part of the products seldom choose to do publicity in the media, due to selling outstanding features clear, but the main point of sale terminals in a lively display and diversification of the way of promotion efforts, mention the promotion, the American Marketing Association (AMA) The interpretation is’ promotion is a personal selling, advertising and citizens outside the relationship to promote consumers to buy and trade benefits to those promotions activities, such as displays, sweepstakes, exhibitions and other non-cyclical sales efforts took place, ‘International Marketing Guru Philip Kotler claimed it as quickly or to stimulate a large number of consumers or brokers to buy a specific product promotions , contains a variety of short-term promotional tool constitutes an important element of marketing mix.