Follow-up- Marketing execution of the soul!.docVIP

 PAGE \* MERGEFORMAT 7 Follow-up: Marketing execution of the soul! Executive power is today’s business and marketing circles of common interest and research a topic. The strength of execution has become a corporate marketing, a key factor in business success. And in most cases, a company and its competitors is that it is often the difference between the execution of Gao Xia. So, nowadays, ‘the implementation - how to complete the task of learning’ this book in marketing circles, more popular in business circles, such as Lenovo’s Liu, Yang personally recommend; TCL Group, Gujing Group, as the company recommended for bibliographic require senior management personnel must-read; Taiwan’s BenQ, the computer has Wen Qi, director of marketing in the ‘Chinese entrepreneurs’ magazine for a special article comment. This year’s May 28, the author of the Beijing friends to my company P total time, gave me a copy. I took two months of careful research read it, do some reading notes, and deeply feel that this book was written was quite good, especially the second part of the ‘on the implementation of the elements of’ write it mildly. Western Han Dynasty writer Liu Xiang said: ‘books are still drugs, good reading and medical ignorance. ‘With his actual work, the book views, strategies and methods do people aftertaste, think of them again and again. Later, that is, after days of SARS in Beijing, I spent some time on one occasion, I chatted with the total P, but also talked about the execution issues. He said: ‘In accordance with manufacturer requirements, distribution of the products I shop into the core business super, supermarkets, display surface to achieve the specified requirements, Standees, end racks, rack effects are very prominent, but the volume is not, Sales not move, it is not my responsibility. ‘ P total such an easy excuse for accent, down reminds me of the diagnosis of a regional sales meeting, L manager, that the same tone of questions that I: ‘product di