Food distributor- How not to take KA as tasteless-.docVIP

 PAGE \* MERGEFORMAT 16 Food distributor: How not to take KA as tasteless? KA Marketplace is not a step, but the Kaner Into the store, for many companies, its not the original intention may have multiple, perhaps the pre-set image, perhaps to achieve a breakthrough in sales volume increase, perhaps to seek a multi-pronged West, the East does not shine bright multi-channel simultaneous promotion, but the No matter what kind of the ultimate objective is to make money. However, in terms of planing to go for miscellaneous expenses, the final landed their own pockets, there are few. What exactly causes a lot of talk about KA dealer stores will be tasteless to do? Dealers enter the store under a profit only depends on the store side set up the various terms, but also subject to a number of deficiencies among their own operations. This may still KA, Wang Jin-store owner, for example, will erode dealer into the store because the profits earned by several aspects are summarized as follows: 1, subject to store side of the exorbitant taxes and levies. For example: slotting allowance, display fees, Promoters management fees, business anniversary fees, Standees fees, bar charges, publicity, special promotional fees, new shelves fees, product sales discount fees. One in which a fee, Wang boss referred to them are all heave a deep sigh. 2, lack of self-clear planning and positioning. Analysis found that Wang boss in the choice before entering the store, and has not been any in-depth analysis and full plan, the manufacturers promised the relevant co-marketing support is also not yet fully in place, only to see rivals entered as a cutting-edge emerging industry, but also into the As for when to enter, how to enter and win as much as possible the promotion of resources, and, after entering the promotion, there is no clear and a clear strategy of promotional programs and systems to see people engage in activities, and also to the company to apply for support to carry out pro