Food distributors under the new situation and the path to upgrade their methods.docVIP

 PAGE \* MERGEFORMAT 10 Food distributors under the new situation and the path to upgrade their methods The food industry as closely related to everyday life and ordinary people, so the whole lot on the plate. The food industry after years of rapid growth, has shown the following characteristics: First, competition means more complex, product war, the channel war, to promote the increasingly fierce battle and intense. Second, the investment increases, less and less output. Because competition, the cost of a linear upward trend in investment, but profits are getting low, increasingly fall into the situation as porters. In the food industry fought the feelings of these two points of distributors can be described as unforgettable, many years ago, food distributors are nostalgic for a less lucrative to do to the good old days, but the reality is cruel, not the wheel of history backwards the future will be even more intense competition, in an increasingly competitive, increasingly meager profits under the industry environment, the small dealers how big, how big dealers and stronger, strong dealer how to go beyond, into the present distribution of different levels Business is very concerned about. How big of small dealers The so-called small, only a temporary and relative concept, in fact, many large distributors from small to do great. So small distributors how to become a major distributor, note the following: First, choose their own products. Great brand is a scarce resource has been largely carved up a large dealer, the dealer Moreover, the requirements of the big brands is relatively high, especially in financial strength, dealers will often tie up funds, but same channel will tie up funds and therefore not very large for the financial strength of dealers is not suitable for big brands mature brand dealers. This election is almost wife, perfect match is very important. in fact present in addition to the food industry mature brand and big brands, there are