Food innovation on behalf of young people.docVIP

 PAGE \* MERGEFORMAT 11 Food innovation on behalf of young people Young people are the first batch of food testers of new products, opinion leaders and those who praise the expansion, most of the food, as long as the captured the hearts of young people have grasped the key to the whole market. Why? Because, for most food categories in terms of, the market is relatively mature, a new product in order to break the market, mostly from the segment began. Namely, according to the ‘new subdivision’ to promote new products. The first step to launch an innovative niche products, open a new market segment and eventually the formation of a segmented industry, the establishment of local advantages; while this new market segments, is often the youth market; The second step, the creation of niche products in the youth sub-brand basis and channel basis, driven by young people, the product extends to other groups in order to point, and add up and eventually become a popular food products. For example: In the past almost all of the juice drinks for the family to promote its nutritional function, it is difficult to form a larger market size, as through the packaging, taste, content changes, and to young people as a marketing target audience, the end of fruit juice drinks in one fell swoop decades of embarrassment. So, at this point, we should ask a food product, how young people crazy? A, and create products that younger Should be for young people, it is necessary from the product taste, packaging design, embodies all aspects of the characteristics of young people. Just imagine, one to eat Things, even the taste, never closed, but also expect it will be a long Mody? Such as Wahaha launched a favorable functional health beverage, there is no listing of a few months because of taste problems in the market disappeared. Opposite example is the Coca-Cola’s berry orange, orange fruit after the release of a sense of virtue we can see the image can be quickly won the hearts