Food marketing to avoid a few misconceptions.docVIP

 PAGE \* MERGEFORMAT 4 Food marketing to avoid a few misconceptions At present, China’s food marketing is still very raw very early, although some food promotion agencies in the ‘bad faith’ in Fen-arm shouted: ‘Food industry needs marketing, catering Hangdang have their own culture’, but its catering promote the concept with a number of ‘doing a lifetime eating’ the ‘family class’ identical, still remain in a variety of known errors, the understanding of both biased and you still vowed to present themselves as: ‘to promote China’s catering to the world’! Ask, ideas are not correct, how can we be able to stand? Generally speaking, China’s current understanding of food and beverage promotion of the following errors: Misunderstanding 1: Consumption of high prices is the high-end expensive Many people mistakenly believe that engaging in food prices of expensive, high consumption places even if the high-end places, is not true, the so-called high-end refers to the value of its brand than the average dining occasions must be high, compared with other ordinary restaurant, the consumers are willing to pay more and more money in the ‘here’ consumption, and that in the ‘here’ consumption is a value, which is mainly to have the brand restaurants Our films, the environment, services, etc. relatively satisfied with a combination of factors, no brand, there is no connotation of the restaurant, even if the fees and charges for expensive, did not belong to high-end dining occasions, its high is the price, but not high-grade! Misunderstanding 2: grade (high, medium, low) make decisions by themselves Some popular restaurants in the Mong have not yet done, when, they rushed to position themselves: high-end, midrange, and low-end, and think they have the final say, in fact, firmly in the restaurant did not occupy a certain market share, customer base to maintain a certain amount of time , give their location, guests will not sell your account, the restaurant’s grade by the ma