Food Marketing Analysis in the hierarchy of needs theory application.docVIP

 PAGE \* MERGEFORMAT 16 Food Marketing Analysis in the hierarchy of needs theory application Abstract: According to Maslow’s hierarchy of needs theory of human needs exist in the objective level, and people’s needs and desires will be with the social environment and economic level of development in the ever-changing and upgrading. Therefore, from the restaurant management, marketing, proceed Analysis of hierarchy of needs theory in the catering market segmentation and brand development of great significance. Keywords: hierarchy of needs theory; Food and Beverage Management; Marketing 1, of the problem 2008 1-11 months, the national accommodation and catering industry retail sales of 90.51 billion yuan to reach 13, an increase of 24.9%, basically the same chain, compared with a year earlier, accelerating 6.1 percentage points, accounting for the same period the proportion of total retail sales of social consumer goods was 14.2%, driving the total retail sales of social consumer goods increased by 3.5 percentage points ①. Thus, the rapid development of China’s catering business, and has paid great attention to shaping the brand and business expansion of the scale, and through chain stores and franchise operations on a variety of ways, China’s catering industry is actively into the overseas markets. However, China’s catering market, competition is fierce, cruel, consumer tastes and choices are constantly changing. In such an environment of China’s catering business how to accurately select the target market, highlighting features of a place in Maslow’s hierarchy of needs theory to provide theoretical and practical reference. Second, Maslow’s hierarchy of needs theory and Food Marketing (A) Maslow’s hierarchy of needs theory Maslow’s hierarchy of needs theory, to be divided into physiological needs, security needs, social needs, esteem needs and self-actualization needs of five categories, followed by a lower lev