Food Milk Market Analysis Competitive Strategy.docVIP

 PAGE \* MERGEFORMAT 9 Food Milk Market Analysis Competitive Strategy Milk is currently catering to market conditions Dining with the current milk market ‘chaos’ to describe the word is not too much, the most prominent of the following characteristics: 1, the brand more. There are several types of brands: 1. To food-based brands, these brands based on the field of food, milk products, professional operation, the target market for the national market, such as the Miao disabilities, rural folk, Tian Xiang, music, the Prince of milk, etc. ; 2. local milk brands that are mostly dairy leading real estate companies in order to mature product based on the occupation of pasteurized milk, the local catering market, such as Castel, heroes, Huaxi, Friends of Friends of Chi; 3. national dairy giant, which launched the brand of milk food catering mainly to compensate for channel products, occupy market share, improve profitability is of secondary importance, such as Yili, Guangming, Mengniu, etc.; 4. a small brand, mainly the introduction of some low-level long-shelf-life products, and strive to be able to survive in the market, these brands mainly concentrated in the north of Guangdong, or milk concentration. Second, the price to vary. The main difference for the North-South differences, the north catering pack of 500ml milk and the retail price of 16 to 18 yuan, while in the south is generally 25 to 30 yuan, where apart from the difference between north and south spending power, the more of a habit of marketing operations and intermediate result of the different costs. Second, the small and medium-sized brands and the price difference between brands is also quite big, big brands catering the retail price of milk was essentially flat. The retail price of many small brands Sanji uneven, and some less than 10 RMB / box (500ml), and even 7 ~ 8 yuan, seriously disrupting the market competition. Third, competition in various ways. Professional operation has mainly taken th