Food marketing let mouth, said a good six differential.docVIP

 PAGE \* MERGEFORMAT 12 Food marketing let ‘mouth,’ said a good six differential Food market, both for the general market commonality, there are food markets its own characteristics. An old Chinese saying goes: ‘Hunger breeds discontent’. Ordinary people, seven things are: firewood, rice, oil, salt, sauce, vinegar, tea, apart from other wood belong to the food, it can be said of food marketing to do is to ‘mouth’ business. Mouth consumers satisfaction is the foundation of marketing in this industry, so the food industry is primarily a pleasing mouth industry; second, the food industry is a homogenization of a serious business, such products difficult to have a very big advantage over others ; and third, the food industry is a people related to the health of sensitive sectors, especially in recent years, the world frequent occurrence of large-scale food safety incidents, Britain’s mad cow disease, Listeriosis in France, Hong Kong’s avian flu, Belgian dioxin incident, the domestic black-hearted moon cake case, the milk powder incident in Fuyang, light milk, Zhengzhou incident. One does not care a problem, the Government will come forward, the media would denounce the common people would Brew, the consequences are often small and medium enterprises can not bear the pain. For such a sentimental strong homogenization of serious concern for a high degree of traditional industries how to market it? To ensure food security and the right taste of food marketing, and in this basis, how to discuss consumer favor, how strong opponents such as the forest opponents breakthrough to establish his differential advantage, combined with the current market environment, the food industry and consumer characteristics of , the author summed up the six food marketing to differentiate the direction, that is, ‘food marketing, six of theory’: Entertainment - even more delicious to be fun The food industry seems rational consumption, in fact or in consumer-based perceptual to rationa