Food Enterprise Product Innovation of the Road.docVIP

 PAGE \* MERGEFORMAT 11 Food Enterprise Product Innovation of the Road Case: A food enterprises in Guangdong total最近比较烦 Wang, the company just this year, the development of a series of products to market more than two months, and a total not seen a single turn. With the reaction of business people in various markets, according to the situation up, the first consignment shop on the market, the dynamic situation of poor sales, and some supermarkets can not sell a pack for several days all products, special promotions only when it is moving about, but sales profit is also simply can not support the promotional costs. Now distributors all clamored to return, promised dealers slotting allowance, fees, because there is no renewal of a single bar code can not be honored, and even some dealers making remarks that do not deliver to end their cooperation. Wang looked at the total sales reports issued worry for these new product development and listing of more than 10 million have already voted, ah, on the status quo and continue to vote the money, the market is like a bottomless pit, you do not vote it, the market for those goods is also there is a backlog of a large number of packets warehouse material how to do, if you do not continue to push the case, in front of the money failed to be implemented, and how to do? I believe that many food companies have all encountered such a situation the above, then how can we avoid the embarrassment of new listing, so that the new product to become a new source of profit businesses do? I carefully analyzed the market in the past two years to do a relatively good product and found that successful new product launches are in line with some basic principles, if followed these principles, enterprise development and promotion of new products the chances of success will be much larger. Meanwhile, according to the characteristics of these products to sum up some product development, in the hope of the small and medium food enterprises i