Food marketing please take the express train of culture and fashion.docVIP

 PAGE \* MERGEFORMAT 10 Food marketing please take the express train of culture and fashion 1, culture, fashion and create high value-added food products Alcoholic liquor sales success selling low-priced wines for many professions surprise - alcoholic liquor such a high price, not much in the promotion of cost inputs to the premise, but it makes the product popular river north and south, what is the reason for this? tell the truth, most of the food is relatively simple due to technical, scientific and technological content is relatively low, more difficult to create high value-added. Alcoholic liquor is not only created a product with high added value, but also gained market acceptance, indeed commendable. Alcoholic liquor to the rich cultural tastes of the packaging, naming, as well as innovative interpretations of the wine culture has won the hearts of consumers - culture helps to create high value-added alcoholic liquor. Once upon a time, competition from Pepsi and Coca-Cola has been in the Lower Wind, Pepsi-Cola is determined to change this situation. Through research and planning to re-determine the theme - amp;quot;Pepsi, the choice of a new generation,amp;quot; to enable heavyweight pop star Michael Jackson, Madonna and so on, as the main advertising image in order to fashion a comprehensive campaign, was a great success, not only Pepsi-Cola initiative has won the competition, market share increased substantially, but also influenced a whole generation. Culture, and fashion to change the sales of products to enhance the value of the products strange? In fact, according to brand marketing theory, consumers purchase a product, in addition to purchase this product value, but also to purchase products value caused by that part of - that is, emotion, respect, status, self-actualization, personal expression and so on ... ... which is part of the culture and fashion to bring the product is the brand brought. See the following table: From the above compar