Food in the network- the traditional food industry Sword Internet.docVIP

 PAGE \* MERGEFORMAT 8 Food in the network: the traditional food industry Sword Internet Internet marketing is now more and more penetration into the various industries, electronics crowded, kill or be enjoying themselves, apparel products, the trend is rising, high-end high-margin transport industry is unscrupulous sea battle net, some of the enrichment , and some for the shouting. traditional catering industry is how to test the water should be, with the help of new media Sword? author of a number of rough exchange of knowledge and industry. With rich media, vivid display First, select the positioning accuracy of the catering business into rich media advertising information, advertising information can not be blatant advertising, which can be guided or cartoon-style propaganda theme films, such as Little Sheep to high imitation of the “radiant” image into the title screen: complacent, you are welcome to my home! - Little Sheep Catering. And then a series of themes to promote the theme of a lively and attractive. Blatant advertising is extremely offensive consumers, participation is not high, a good brand advertising, consumers like to see, glad to see. Vivid presented in the form of the advertising industry and the restaurant site matches the brand positioning, and then followed by a series of benefits into the consumer into the next section, the activities should be simple, pleasant process, taboo in the form of complicated challenges of the registration the patience of the participants, the demands of advertising does not allow participants to immediately get the desired benefits, but to give consumers aware of what kind of offers. Advocacy role played by the media only, in-depth understanding and genuine participation is to enter the store will get some experience marketing, please do not put food and beverage industry, network marketing too early to imagine a perfect, in a short time, a small catering business network marketing can not be achieved