Food distributor in the countryside.docVIP

 PAGE \* MERGEFORMAT 20 Food distributor in the countryside Wine industry has undergone tremendous changes over the past decade, including a phenomenon of concern is the dealer group’s history. Overall, the development of China’s food distributor in three phases, the first stage is the nineties, with a strong in the context of the planned economy, with private consumption demand for the release of energy, with smart and flexible, individual and private owners group the rise, and their business model relies mainly on large-scale circulation brought about the rapid expansion, there is no ability to control the formation of pairs of terminals. In the late nineties, with the rise of a group of dealers to control the terminal, the original take was to subvert the supremacy of the dealers, there has been Xian Ju, Zhejiang commercial sources, Anhui, Yi Li, a new force, represented by distributors, who strong through the hotel occupies the terminal to realize the control of downstream resources, and cooperation as a bargaining chip and manufacturers (and often the integration of upstream and downstream resources, the priority of each other replacement, complement each other). The last two years, there have been new changes, there are two phenomena are showing dealer group changes, one is the rise of the second groups of operators, and the other is the ‘sinking of the commercial channels’, that is, dealers started their own business stretch of the vast network of rural market and the county and township markets, we may call ‘Dealer of the work in the countryside’, we change into the new distributor of the third stage, for the former we found that each of places the emergence of a two operators, although they can not direct cooperation between manufacturers, but because in their surrounding environment has a strong, such as the implementation of many of the terminal hotel buyout, manufacturers and distributors have to rely on them to open up the total market, the second