Food enterprises to upgrade the road of the brand.docVIP

 PAGE \* MERGEFORMAT 11 Food enterprises to upgrade the road of the brand Many food companies are encountering the current bottleneck of the development for the meager profit making enterprise development is slow, despite the development of new varieties, increased advertising and promotional investment and other positive means, but not limited success, that is, no increase in incremental profits, and some enterprises in the face of brutal competition, helpless, only passive lower prices to survive. Food Planning Expert - All-efficient planning agencies have contacted hundreds of domestic food companies. Objectively speaking, most of them have begun to accept modern marketing concepts, business leaders also has a certain theoretical basis for the marketing, and in practice and try to pursue a positive, but the market do not seem to appreciate, and always ‘do not give face’. What is the reason for these enterprises in the marketing major breakthrough in difficult it? In any dimension, with the ultimate solution will not be at this level, but instead exist in a higher level where a. In the current competitive environment, the food companies are facing problems, if only in the marketing mix level to find a solution, will always be ‘stop-gap’, the enterprise’s overall business conditions will be difficult to make any major change . Combined effect of food marketing experts to plan that business leaders ‘emphasis on re-operation is not a little’ too much attention to marketing tactics, leading to deviation from the direction of marketing strategies or, increasingly, is not clear, or simply no real sense of the marketing strategy . ‘Strategic decision success or failure’ is a more recognized nowadays point of view, in the marketing strategy on, he led the brand strategy. From product competition to brand competition In a tight market environment, the brand will not be a problem. However, the word in short supply in the current competitive environment has rarely