Food companies need to prevent over-marketing.docVIP

 PAGE \* MERGEFORMAT 4 Food companies need to prevent over-marketing We have been thinking very hard and explore such an issue, companies in China, the vast galaxy, why do healthy business for decades produced little brand or business? The Chinese market has been a smash hit for a lot of star brand, why are like meteors flash in the pan instead of the star as bright as the eternal? From the last century, 90 years sun god, Shenyang Feilong, 3, giant, Hearts K, Qin pool, energy 28, Olive, love and more Asia and then to the spring of the early 21st century are, the sun rise, Jianlibao, Huiyuan Blue Cat, Robust, Delong, Konka, Kelon, TCL, Causeway Bay Department Store, home of the world, etc., these have disappeared or are declining business or brand, what makes them so big ups and downs, the fate of Taixidabei ? I have been a point of view, China’s entrepreneurs is not a lack of creative ideas, more tactical surprise move can be described as a unique ‘Chinese-style marketing’. In the Chinese market, we can see the sun-god of CI spread of three cases of promotion, Olive plant faction positioning, the sun rise in warm tea, iced tea concept, Robust demand and so the 27-layer purification that takes the cake marketing strategy and methods. But it is perplexing that these once shining light of the classic wisdom, why do not enable these businesses or brands continue to develop? If so, how should we look at China’s current domestic marketing classics, for example, Wahaha’s two aggregators, Wong Lo Kat not get angry positioning, Mengniu’s entertainment marketing and so on, these classic will not be a number of years became the fall of a meteor? How can Chinese enterprises Evergreen? Chinese-style marketing, there is no future? This is really thought-provoking. Once upon a time, above these enterprises and boosting the world, in China’s market economy and marketing of the development process has left a strong imprint, has also been raised a lot of attention and discuss