Food Enterprise- The establishment of the brands core values and the use of.docVIP

 PAGE \* MERGEFORMAT 13 Food Enterprise: The establishment of the brand’s core values and the use of Business to its core identity and values effectively communicated to consumers, need to establish a value proposition, companies of all communication and marketing activities must be carried out around the value proposition. In the current homogenization of the growing product today, the key lies in finding different from or even superior to similar products in the interests of points. One U.S. branding expert put it well, the product is a factory produced, while the brand is the perception by the consumer psychology in the market to generate out. A brand is consumer acceptance and awareness, it must have core values and personality. Do not have these two basic elements of just products. Brand management, core work, not only to monitor product quality and tough, but also to extract from the corporate culture can cause feelings resonate with the target audience’s core values, and it spread the load in the product integration, through accumulated brand, and in On this basis the formation of brand personality is different from its competitors. Because the product homogeneity are increasingly strong, the only way to distinguish it from competitors, not to be obsolete technology, while upgrading only the brand values and personality, the two genes constitute the brand and brand to life the most important added value. How to unity and distinction between corporate and product brand’s core values, how to ensure a brand’s core values with the constant upgrading of market changes and product delivery to consumers or customers, this is the brand management of domestic food companies need to be resolved an issue. The brand’s core values of the establishment and use of research is essential to the success Yoshiyuki Lang link. ‘Yoshiyuki Lang is our favorite brand of choice’ that is, to achieve new goals, we must establish an image in the minds of consumers - Yoshiyuki Lan