Food channel changing situation brewing.docVIP

 PAGE \* MERGEFORMAT 11 Food channel changing situation brewing In a variety of factors, under the influence of liquor sales as an important channel, food channel function is changed, these changes will encourage manufacturers and traders will update the catering channel business model. These new changes will make food channel to return to the main channel for liquor product promotion role. Dining Channel Functional Transformation Prior to 2004, as most of the liquor brand will be catering channel as a bridgehead to enter the market, catering channel liquor fiercely competitive. Food Liquor channels are mainly embodied in the brand’s role: First, to guide the regional market consumption trends. In general, the new brand to enter regional markets, first through the formation of food, and consumer engagement, so that consumers understand the products and brand awareness. Once the new brand catering to build a strong channel visibility and reputation, brand communication on the naturally formed. Second is to understand the regional wine competition in the market, direct channels of research catering to a very intuitive access to the intensity of competition in the market, competition, major brands and market entry costs. Dining channels directly reflect the regional market and sales size of the pattern of brand competition. In general, the regional market a strong brand in the catering sales channel has an absolute advantage, which is the restaurant’s unique scenery channel. In recent years, see, liquor catering channels are being gradually broken down, have emerged in different regions of different trends and patterns of change, we hope that these areas from the inventory of new changes in the market beginning to look to the future direction of changes in food sources. Northeast Region: food sources, there are three new features. First, bring their own barriers to break through the last one. In other parts of the country bring their own drinks endemic cases,