Followed by smoke a common market bigger and Tobacco Control.docVIP

 PAGE \* MERGEFORMAT 10 Followed by ‘smoke’ a common market bigger and Tobacco Control To enter the market since last year, when there are tens of millions of monthly sales city, ‘smoke’ another interpretation of the ‘model of health care products’ marketing myth. ‘Smoke’ marketing strategy is successful. First, the retail price of thousand dollars and even loaded a few thousand dollars of gifts, ‘smoke’ of consumer groups positioned at the high end crowd, ‘smoke’ word gentle and elegant, the crowd in line with the high-end consumer psychology. ‘Smoke’ the word is simple, direct telling consumer, I this is smoke and smoke effects, there is no smoke hazards. This market positioning is undoubtedly successful in China, martial law, the market does not have a successful product, analyze the causes, or old saying: ‘江山易改 , old habits die hard! ‘To change a person’s character, for many years to cultivate habits, too difficult! ‘Smoke’ the positioning of the success that I can not change your habits, I’ll meet your habits. My products are not let you quit the pain, but happy you found a cigarette substitute, thus beginning to enjoy health, smoke. Does not change the habits, the pain does not stop smoking, no tobacco poisoning, not to mention other people’s dirty looks, to happily smoke! Of course, I think that the ‘smoke’ in the marketing strategy is also defective, first of all business sales focus on the direction of the error, ‘smoke’ products are divided into smoking pipe and smoke bombs. Thousand dollars and even a few thousand dollars pipe can only restrict the sale of sales, a dozen dollars a smoke bomb, high-end consumer groups can still play. Business sales are now the main direction of pipe, which is defective. Just entering the market when the sale of tobacco control can be understood mainly, but are now available for one year, and also sale of tobacco control is not right, and I think that in a mature market, should set up the two sales, one marketing dep