Foreign backpack tourism marketing strategy- the case of Sichuan.docVIP

 PAGE \* MERGEFORMAT 23 Foreign backpack tourism marketing strategy: the case of Sichuan Abstract: The backpack tourism has become the mainstream of the tourism market, the use of surveys and statistical analysis of interviews, research travel market behavior characteristics of Sichuan, Sichuan backpack put forward tourism marketing strategy: the four major tourism brand and build a whole culture in Sichuan; dotted line combined with the spatial strategy for backpackers spatial diffusion; integration of resources, play a World Heritage tourism brand; focus on backpacker tourism destination network marketing; and other western destinations backpack joint marketing. Keywords: foreign backpackers; market analysis; marketing strategy Backpackers and the backpacker (backpacker), 70 in the 20th century was known as the Wanderers (drifters), backpacking and adventure to be looked at is the hippies who were engaged in such escape the edge of unusual activity. Now backpack Tourism became widely accepted young people “rite of passage”, often with the ideal of freedom, personal development and practice of contact. Many people have a happy period of tourism as part of education, or as a prior commitment to responsible adults interesting and independent periods. as a form of modern tourism, backpacker tourism in international development fast, world tourism growth rate exceeded 60%. the trend of increasingly diverse forms of tourism, the long-neglected backpack tourism market of concern. In this paper, interview surveys and statistical analysis, investigation and analysis of the characteristics of Sichuan foreign backpackers, travel preferences, tourist attractions and routes of Sichuan choice for backpackers to provide a scientific basis for tourism marketing. First, the characteristics of foreign travel market Compared with the mass tourism, backpacker tourism is considered a new style of tourism, popular with young people. Western backpackers aged to