Four Elements Three objectives Need to create a feature film company.docVIP

 PAGE \* MERGEFORMAT 8 Four Elements Three objectives Need to create a feature film company Throughout the past few years the enterprise feature films, can be described as more than disappointed, less praise, where goods and more, small boutique, telling a tale, Leng Leng brain more than the first, imposing appearance, the natural flow of small, Xuan Chen, senior brand marketing experts believe that there are two main point reasons: first, many business leaders, still adhere to the traditional concept of ideology, and rather despise the marketing know nothing about that feature film is just a tool to cope with competent leadership, leading to empty the contents of enterprise feature films, rigid structure, the effect is pretty poor Second, the advertising shoot feature films, simply to take the shot, the enterprise’s strategic planning, brand image, product positioning, communication strategy, media programs, the lack of comprehensive and in-depth understanding and the control, the corporate image mining not deep, the product of lack of commitment to performance, the structure is more than art focused on the lack of light and shadow simply make a sound overlap, feature films become art pieces., and ultimately lost the striking force of the target customers. The last feature film shot with actual combat experience, senior brand marketing expert Chen Hin views and experiences on which to sort out. The purpose of this feature film shooting is used for investment, and its audience is the 1000 dealer conference, the purpose of the dealer rapid identification of the enterprises and products, increased purchase volume, enhance the back section. Prior to the production of feature films, the project team has been on the corporate image and product selling points were repeated excavation, detailed and hard work in research, based on the number of brainstorming, has established a brand image, brand slogan, product selling, product communication language, print advert