For the doctors direct marketing.docVIP

 PAGE \* MERGEFORMAT 5 For the doctor’s direct marketing Compile / Articles correspondent Liu Xin Throughout the United States there are about 180,000 doctors, and the top 10 pharmaceutical companies are using the magic Epocrates system as a new type of marketing tool. As the pharmaceutical companies doing direct-to-consumer advertising will trigger a strong resistance, so these firms will be more attention to the training of doctors. Followed by a large drug companies have begun marketing to enable them to follow a daily basis with the doctors ‘face’ businesses. ‘On the doctor’s pocket’ The major pharmaceutical marketers are working quietly for a company located in San Mateo, California Epocrates investment: it is a revolutionary software that will enable physicians to complete the various things - from receiving continuous medical training (CME) courses, to download the latest drug information, to check whether the patient’s insurance covers some drugs, of course, to receive the latest pharmaceutical giant’s brand promotions; All of this, all through their mobile communication devices to complete. ‘It’s an extraordinary sense! ‘From one of the top ten pharmaceutical companies, said one executive, which is ten, from Pfizer to GlaxoSmithKline, all Epocrates customers. ‘Could be the implementation of the matters it is rich layers, widely used on personal visits and sales personnel as effective. ‘ Careful examination Many pharmaceutical companies, despite the already bent on the capacity of Epocrates, but still reluctant to talk about this kind of special promotions. In the last year, most of the time, in dealing with the direct-to-consumer advertising generated by the aftermath, their final approach is the doctor for such a cautious attitude toward direct marketing. Epocrates has a seven-year history, doctors are careful to provide information. It consists of a former Apple executive Kirk Loevner single-handedly founded. While its customer base from 180