For the hearts and minds- Why do customers say no-.docVIP

 PAGE \* MERGEFORMAT 8 For the hearts and minds: Why do customers say ‘no’? Marketers often complain that he was selling the product easy to use, inexpensive, the customer agrees that this product is good, but just do not buy. Where is the other aspect he does not know a problem where the problem lies then? The face of a good product, why customers say ‘no’? The other side of selling is to buy, sell stresses empathy, then we have to stand so that the purchaser’s point of view to think about, may be able to make us more aware that something. Before buying the psychological If you now want to buy a color TV, before buying what you will do the work? You will not want to: Why should I buy a color TV? Because of the color TV at home is too old or because the move needs? (Purchase motivations, needs confirmation) What I want to buy a color TV? Is a liquid crystal? Or cambered it? Is hung on the wall? Or put on the table? (Demand orientation) The main colors in my house for that? What color I want to buy a color television set? (Demand orientation) My own income level? What kind of price to buy a color TV? (Demand orientation) My family and friends like what kind of color TV? (Demand orientation) Currently on the market What are the brands of color TV? They were what are advantages and disadvantages? What I am biased in favor of the brand? Why? Of their quality? How reputation? Cost? How after-sales service like? If I buy the brand would appear to be grade do? (Preliminary assessment) Psychological purchase Taking into account the above factors, you come to a large mall, began to compare various types of color TV, and finally, after a careful selection, you initially select K brand and H black frame brand 25-inch flat-screen desktop color TV. This time, your mental game will appear as follows: After the above comparison, you find two kinds of brands have their own advantages, so you start again in order of importance, assuming that K brands of color TV