For the free plastic.docVIP

 PAGE \* MERGEFORMAT 4 For the free plastic For the free ‘plastic’ lt;lt;21st Century Business Reviewgt;gt; Psychology research shows that many consumers are not buying decision after careful consideration, and in a considerable extent by the purchase of some of the marketing mix and arrange on-site effects of human ‘just’ hides behind the unconscious great plasticity, which provides businesses with the psychological basis for the development of marketing strategies. Life, many decisions we face every day, for these decisions we do not always have clear attitudes and opinions, such as in the morning before work, ask your family what you want to eat dinner, I guess most people the answer is ‘just . ‘Since we do not want to spend time thinking about these issues, or there is no clear preference for their own, making our final selection results have great plasticity. In the U.S., the researchers conducted an experiment their complimentary popcorn in movie theaters. This popcorn is not fresh-baked, but five days before the good, the taste is not very good researchers in the design of the two previous free delivery kinds of packaging, get half the audience is small barrels of popcorn, the other half to get the big drums, of course, not without first telling the audience popcorn fresh. the film’s end, the researchers observed audience popcorn consumption, They found that although people do not like the popcorn, but on average, take the bucket of popcorn eating audience than the amount of kegs to take more than 53% of the audience. The researchers used ‘unconscious selection’ to explain this phenomenon. In short, although the audience did not like the popcorn, but in the theater, the popcorn is not the focus of audience attention, in the process of consumption, viewers do not have to actively conscious evaluation of products, thus giving them the vat, they eat more, providing kegs to eat less and this is reflected in the consumer buying process, some initial