For the marketing strategy in modern hospital management role and significance of.docVIP

 PAGE \* MERGEFORMAT 10 For the marketing strategy in modern hospital management role and significance of Abstract: the new era, the reform of medical institutions and medical market competition to the hospital’s development has brought opportunities as well as challenges. In a competitive market economy, the hospital administrators to establish a marketing strategy as soon as possible the concept of attention Hospital marketing activities. We should fully recognize that marketing is through the creation of hospital services so patients and groups are to meet their needs and desires of a society and the management process, the core is the pursuit of patient satisfaction, match up. I use hospital management, market marketing, economics, management innovation, clinical medicine and behavioral science theories and methods of multiple disciplines to discuss the marketing strategy in modern hospital management role and significance. Paper Keywords: marketing strategy, hospital management, marketing The new era, the reform of medical institutions and medical market competition to the hospital’s development has brought opportunities as well as challenges. How to make the hospital in the fierce competition to maintain healthy, rapid and sustainable development momentum, take a good solid market share, as hospital administrators must examine and reflect the core issue. the new historical conditions, the hospital in addition to continuously strengthen scientific management, accelerate infrastructure construction, the introduction of advanced equipment and training of high precision and advanced technology and human resources, should also actively refer to the correct marketing strategy, research, development of hospital development strategy to ensure competition in the extraordinary development of the hospital, across the forward. Market economy and scientific development of marketing strategy is key to successful hospital marketing. Hospital marketi