For the milk to find a partner - 2003 Love the new U.S. product planning case.docVIP

 PAGE \* MERGEFORMAT 12 For the milk to find a partner - 2003 Love the new U.S. product planning case ‘Huaxi Dushi Bao’ and other various media reproduction and reports that the ‘milk partners’ marketing concept of rational positive. The ‘milk partner’ after the listing is often out of stock at retail outlets, the thermal conditions, is the ‘milk partners’ marketing strategy of the real rewards. Not a lack of recognition of the ability of consumers but can not find the most appropriate choice. The highly competitive market is not a lack of demand but a lack of evidence that the demand in the eye. ‘Milk partner’ is no doubt accurate and sharply hit the city of the jungle, chasing a busy and healthy ‘milk, a family’. Biscuits and milk collusion, so that China and the United States the company’s new products into the territory of the rapid expansion of milk. Positioning chapter: excuse is used to the layout of the tree blossom Nothing Small is Big the operation of the more challenging, more need for wisdom. Biscuit market has long populations everywhere relive. China and the United States Food Company is a professional manufacturer of biscuit company, after eleven years of operation, its many categories, in addition to Mitton, the individual products can not exceed annual sales volume of 10 million yuan. In order to optimize resources and focus on superior products, China and the United States commissioned a consulting firm for the original product category should be straightened out and integration, and serialization according to the market the need to introduce new products, new sales of single items should be at least 10 million yuan. Experience in the industry and market research, based on the desire to introduce a part of ‘crude fiber biscuit’ new products. The largest category refers to the whole wheat, oats, wheat fiber as main raw material processed digestion cake, all Maibing, fiber cake, etc. collectively, in order to facilitate the expression