Focus Wireless- Mobile marketing down to the people.docVIP

 PAGE \* MERGEFORMAT 10 Focus Wireless: Mobile marketing down to the people For a lot of advertisers to new media advertising effect headaches assessment, Focus Wireless has made substantial breakthroughs: Based on some technical background, Focus PPC Wireless launched mobile advertising model that allows mobile phone users to see ads, only the advertising Lord calls, and talk time over 12 seconds before we recorded the call for an ad, ad fee charged to advertisers. ‘If there is no call, or consult the lack of time 12 seconds are not counted as advertising. This is the effect of introduction of a new model, can be divided into public radio’s commitment to the advertisers: You do not see results, we do not collect the money; you receive advisory information useful to achieve a certain reasonable value, we charge advertising fees. ‘Focus Wireless vice president of Miss Wang Yu explained. Suddenly, such as the night wind, the Trees 10000 Pear Tree open. LCD screen, blog, video, frames, car ads ... ... have to squeeze into the people’s vision to seek the advertisers and audience attention and recognition. However, the lack of an effective evaluation system is still the soft underbelly of the new media, a lot of opportunities slip away for this purpose. Generation and other market research agencies and the website of the new media have tried to assess the effectiveness of advertising, but so far, which involves a surface is too large, the problem is still a worldwide problem, only a very small number of countries have a relatively complete assessment of the new media system. Then, from the Focus advertisers assess the effectiveness of radio advertising explorations get in return? Focus Wireless-called ‘down to the people’ is how the release of mobile advertising, whether to bring tangible benefits to advertisers? Audience fragmentation and personalized mobile advertising is a selling point for Has always been concerned about the luxury car, hope in the near fu