Focus special pass- Mining non-mainstream channels of business opportunities in.docVIP

 PAGE \* MERGEFORMAT 22 Focus special pass: Mining non-mainstream channels of business opportunities in Guests: Real marketing experts CHEN Beijing Century Chi Industry Co., Ltd. HUANGTAI yuan Marketing Planning Real marketing experts Zhu Jun, the adoption of marketing planning Co., Ltd. Shenzhen Cheung Lai Yi Xian Real marketing experts Tan Changchun Plant in Guizhou Moutai Co., Ltd. Xu Guangzhou Jinye Wine Zhu Zeng Tao Group, Coconut, Hainan, Anhui’s Wang Kai Jing Sugar amp;amp; distilling business channel competition has become increasingly white-hot! The operating costs of traditional access soared! With China’s marketing process moved forward, more and more enterprises are actively engaged in the traditional path of a cross-road of innovation, marketing and sector specific paths to explore and concern the escalating! From a market perspective changes, special access number and width increase, the market has a very important meaning, first, to meet consumer demand beyond the traditional channels to reach a balance between consumption and sales; Second, it could reduce the unit volume sales costs, and, with the ‘special’ to ‘normal’ evolution of the market structure will also play an active role in the balance of a solid. Special pass, has become another opportunity for enterprise development points. Special pass, popular understanding is that non-mainstream channels, that is, restaurants, supermarkets, wholesale and other channels outside of traditional channels. Special pass causes have several: First, the scale of the emerging consumer groups, such as the rise of Internet cafes, forming a large Internet cafes consumers. Second, increase the cost of traditional access channels and the operation of input-output ratio declining, forcing enterprises to find and nurture the traditional sense other than the sale of access paths, such as the post office two years ago speculation fiery liquor case. Third, the overall consumer demand in the consumer ind