Focus on marketing real war of retail sales.docVIP

 PAGE \* MERGEFORMAT 6 Focus on marketing real war of retail sales A few days before Chinese New Year No events have been a friend arrested in Zhengzhou, when the young men, my friend is a supermarket of the Ministry of washing accept private providers, this washing operation in an area of more than 30 square meters, in fact, is equivalent to a wash of the retail shop, but is completely open-shelf. Zhesi well versed in point would be less shock to me said: You all day long pretending to experts, around a trickster, two cows Grandpa Liu Liu pulled out of that well not as good as well, dare to look at the actual store, Theory can be and practice can not combine a little? To be honest, I really do not stage fright for the retail, not modest to say that is still a bit small to grasp, a wash of see the customer into the area, it will generate excitement instinct, like E Lang saw the lamb, but the eyes will not be issued a fierce look, may learn to hide, but only one aim, that is so much! The following summary of what the last few days I will share with you all. 1) Make the product display to help sales. The profits on display at the brand-name products on the side, resulting in synergy. SOD honey if the situation on the X next to the Big Treasure, Great Treasure is a very transparent and brand-name price, retail price maintenance was 7.8 / sticks, X the situation is marked with a special POP: original price 9.8 / branch special 5.00 / branch, it so that its profits are many times higher than the Great Treasure. It has been observed that consumers broadly divided into three categories, one category is special reason, seen through the nature of advertising, are reluctant to buy a premium brand; a category is special sensibility, almost to the appearance of two goods, then buy low-priced; is in the middle of the consumer group was recognized consumer brand advertising. Special goods display techniques. Special District, scheduled to end in the most gold head, dire