Flirting Baidu- Chinas advertising towards digital entertainment for a small film foundation of the.docVIP

 PAGE \* MERGEFORMAT 15 Flirting Baidu: China’s advertising towards digital entertainment for a small film foundation of the Description: In the 12th China Advertising Festival, the first time, will represent the highest honor in creative advertising Grand Prix was awarded to a network of small movie - Baidu enjoy a display of articles, in addition, the year 2005, the building of ten cases of Chinese brands are also awarded to the Baidu, in addition to a lot of marketing innovation prize has promulgated to the Baidu. Why is this? Because Baidu small film series represents a new brand-building ideas, subversive marketing ideas, and the original one compartment of advertising creative way, not only in recent years, China’s advertising industry’s biggest surprise, it is likely to be China’s modern marketing dissemination of the history of an unprecedented, landmark event, ‘International Advertising’ will conduct a special two consecutive studies, this issue mainly Baidu advertising creative thinking in-depth coverage. The super-zero-cost viral marketing This is absolutely the traditional TV advertising can not imagine, and to do things: Baidu’s an endorsement from Flirting to allow foreigners hematemesis network of small movie-style commercials, without spending a penny media fees, not sent over a press release, Baidu employees from a number of e-mail to friends and hang out some small sites link to start with only a month, on the network at least more than 100,000 download or view point, is still spread, but completely based on the speed of light in the fierce to the spread of infection. According to the survey, and now almost all of the network exchange center comedy, video center and countless personal blog and BBS forums have emerged in almost all of the commercials viewing this download, from December 2005, nearly 20 million people watched, and the dissemination of the film (not including mail and QQ, MSN communication), and that such communication is n